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CVBs & Meeting Planners

The new value proposition and competitive differentiator for meeting professionals is having deep reach into the local knowledge and intellectual capital community to enrich and differentiate their meeting. Their CVB partner’s ability to quickly, seamlessly and smartly transfer those relationships to the planner is a vital part of working together to achieve this integration.
Northstar Meetings Group and Destination Marketing Association International (DMAI) have partnered to produce DMOKnowledge.com, a dynamic online resource that helps business meetings and events professionals reap significant returns from tapping into local industry clusters, knowledge centers, and other intellectual capital.


Knowledge Hubs Add Value to a Destination

One of the most effective ways to choose a destination that will add value to your event is to look for a knowledge hub -- a cluster of academics, researchers, and businesses in your event's field that a smart planner can leverage in various ways, such as finding good speakers who are local and thus cost-effective; having universities or corporate facilities that are willing and even eager to take attendees off-site for a tour; and of course offering a pool of potential local attendees or sponsors. Some are obvious: Silicon Valley for tech, New York and London for finance, Detroit and Stuttgart (home of Daimler and Porsche) for automotive. But many can be found in second- and third-tier cities, and it's not always immediately obvious to the planner where knowledge hubs are located.

Expert Advice

Take a closer look at the growing trend of CVBs as connectors to their intellectual capital and knowledge centers, and get insights into how Houston, Philadelphia, Providence, Raleigh, and Washington, DC are partnering with their communities to better serve meeting planners. 

Destination Spotlight

Learn more about these featured destinations' local industry clusters, knowledge centers, and other intellectual capital.

Knowledge Asset Directory

Tap into a destination's local industry clusters, knowledge centers, and other intellectual capital and optimize attendee participation and business outcomes to ensure successful meetings and events. Find destinations with critical knowledge assets, or download the complete directory which includes a broad range of knowledge assets as well as representative organizations and institutions.

The Personal Meeting Planning Tool

Planning a meeting, large or small, is monumental. And savvy planners can save themselves a lot of time by starting their search at empowerMINT.com. Here, meeting planners have the ability to search and compare multiple destinations, expand their knowledge about meeting locations and connect with local CVB destination consultants. empowerMINT.com is a product of Destination Marketing Association International (DMAI), the trade association for CVBs, sometimes referred to as destination marketing organizations or DMOs.
In partnership with

To add your case study to the Destination Spotlight and your destination to the Knowledge Assets Directory, or to update your information, please contact Shalise DeMott at sdemott@ntmllc.com or (201) 902-1901.

Northstar Meetings Group

100 Lighting Way, 2nd Floor
Secaucus, New Jersey 07094
Phone: +1 201-902-2000