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There is a lot more to planning and running a successful incentive travel program than finding a five-star resort and decorating a few banquet rooms. It’s a complex and involved process that begins months before the program is even announced, setting goals, creating rules, and establishing a budget. Then you have to create a trip so spectacular that people will work hard all year to qualify and be determined to go back again — or for the first time — next year. Last, but definitely not least, you have to prove to the top executives that it was money well spent.

In this video course, Martiz Travel Company's David Caldwell offers a primer that covers the 12 key steps necessary to create and run a strategic and successful incentive travel program.

David Caldwell is vice president of sales at Maritz Travel Company. He leads teams of Client Advisors and Business Development Executives that work to acquire and expand accounts with Fortune 500 companies that are seeking to drive business results through people-centered solutions including employee engagement, sales effectiveness, and channel loyalty, as well as meetings, events, and incentives. David’s responsibilities include strategic and business planning, execution, leadership, relationship management, and client executive sponsorship at major pharmaceutical, financial, and technology clients.

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