CHAPTER 1
Introduction
Main points:
The industry is dependent on technology to plan and execute successful events
Planners need to become tech experts, whether they like it or not
CHAPTER 2
The State of Technology Today
Main points:
Tech is not just a thing that younger generations are embracing
Many planners are overwhelmed by integrating tech
Planners need to be early tech adopters
CHAPTER 3
Developing a Tech Strategy
Main points:
Planners often don't have a cohesive plan to integrate tech at events
A tech plan should be considered as thoughtfully as site selection
Remember "TAG": targets, audience, and gadgets
CHAPTER 4
Know Your Audience
Main points:
Survey past and future attendees to gauge their tech levels
Learn how to talk to your audience, tech-wise, before the event begins
Some attendees may be tech-averse
CONTINUE →
© 2016 Northstar Travel Media. All rights reserved.