ABOUT THIS COURSE

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There is a lot more to planning and running a successful incentive travel program than finding a five-star resort and decorating a few banquet rooms. It’s a complex and involved process that begins months before the program is even announced, setting goals, creating rules, and establishing a budget. Then you have to create a trip so spectacular that people will work hard all year to qualify and be determined to go back again — or for the first time — next year. Last, but definitely not least, you have to prove to the top executives that it was money well spent.

David Caldwell, vice president of sales at leading meetings, events, and incentive provider Maritz Travel Company, offers a primer that covers the 12 key steps necessary to create and run a strategic and successful incentive travel program.