CHAPTER 5
Planning the Trip
Main points:
- Ask the participants what destination will motivate them
- Keep the demographics of the participants in mind
- Include things they couldn’t do on their own
CHAPTER 6
Program Communications 1: The Launch
Main points:
- Announce the incentive travel program with fanfare
- Make clear how important it is to the company
- Engage the participants’ direct managers
CHAPTER 7
Program Communications 2: Ongoing
Main points:
- Don’t let participants forget the incentive trip
- Keep individuals up to date on how they’re doing
- Use it to reinforce dealers’ bond to the company
CHAPTER 8
Incentivizing the Dealer/Distributor Channel
Main points:
- How are competitors incentivizing the same participants
- Incentivize everyone at the dealership, not just the owner
- Make sure both big and small dealers have a shot
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CONTINUE
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