CHAPTER 6
Food & Beverage
Main points:
- Studying the egg industry; why it matters
- Learning from the California drought
- Exploring health trends
CHAPTER 7
Disruption
Main points:
- Explaining the effect of health scares
- Looking at the rise of drones
- Managing attendee safety
CHAPTER 8
New Competition for Space
Main points:
- Evolving with a growing market
- Explaining the rising popularity of e-sports
- Increasing revenue
CHAPTER 9
Psychographics
Main points:
- Serving the need for customization
- Explaining why filters matter
- Understanding Generation Z
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