After the stress and challenges of the past few years, it should come as no surprise that many travelers are increasingly focused on their physical, mental and spiritual well-being. Indeed, the top motivations for a wellness trip — including stress and anxiety reduction, rest and relaxation, getting away from it all and spiritual renewal — are more relevant than ever before.

Demand for wellness travel is on a remarkable upward trajectory. A December 2021 report from the Global Wellness Institute — called The Global Wellness Economy: Looking Beyond COVID — projects that the wellness tourism market will grow by 20.9 percent annually through 2025, reaching an impressive $1,127.6 billion market size by the end of that year. In addition, the report stated that the wellness sectors that saw the greatest downturns during the pandemic (including tourism, spas and thermal/mineral springs) now have the highest growth projections through 2025. 

What makes the wellness travel market even more appealing is the wide range of experiences it encompasses. Whether your clients are looking for outdoor adventures, fitness opportunities, mindful relaxation, rest and rejuvenation, spa treatments, healthy eating, connections with nature, yoga, a spiritual retreat or just about any other type of wellness activity, today’s opportunities are nearly endless.