The source for brand name merchandise used in corporate incentives.

Incentives Primer 101

Your "Can't-Miss" Guide to Creating an Exceptional Incentives Program

1Q 2016

Part 1 of 4:
Getting your incentive program up and running


By the Editors of INCENTIVE magazine

This four-part series begins with setting goals for your incentive program and creating guidelines that will help you achieve them. This overview will show you how to ask the right questions, and where to go to get answers and information.


This whitepaper will look at the basics of setting up and running a points-based merchandise incentive program. Focused on buyers creating a new incentive program or taking over an existing one, it will cover issues including setting goals, establishing rules for a points-based awards platform, the importance of brand name awards to build motivation, working with vendors to fulfill awards (including the pitfalls of buying your own merchandise),  creating an ongoing communications program to create and maintain participant engagement, and measuring return on investment and return on engagement — showing the C-suite the program is worth the cost. 


To read the rest of Part 1, click here.








What's in a brand?

Learn how to leverage the power of brand-name merchandise. 

To find out more, click here...




IMRA suppliers are reliable
because they are proven, tested and experienced in program design and execution.


According to the 2015 Corporate Gift Market IQ Survey, the trend continues to employ branded merchandise
as part of an overall incentive program.


The best brands are IMRA members,
and they're ready to support your brand with theirs as rewards, awards or gifts.





“People work for money, but go the extra mile for recognition, praise and rewards.”
— Dale Carnegie, legendary author and leadership trainer