Singapore Tourism Board

We have launched a new global MICE marketing campaign, inviting event organisers and planners to see Singapore’s value proposition in a new light - as a leading MICE destination that can influence purposeful outcomes. A trusted gateway to Asia with a vibrant business environment, Singapore's commitment to innovation and a sustainable future empowers event organisers and delegates to drive meaningful change. Our global MICE campaign is set to roll out across key markets and regions including China, Europe, Indonesia, and the United States. It includes in-market trade engagements and MICE travel shows, presenting how we deliver on every aspect of the MICE experience here in Singapore. Partner us to co-create MICE events that make a difference: https://lnkd.in/dexx8A8x #PassionMadePossible #MadeInSingapore

Ready for a feast for the senses? ✨ Discover the magic of Sentosa Sensoryscape — an immersive, day-to-night experience with outdoor interactive light art, nature-inspired soundscapes and augmented reality.  This is one of the many interesting attractions waiting to be discovered in Singapore. With 6 multi-sensory gardens spanning 30,000 sqm, Sentosa Sensoryscape is the first milestone of the Sentosa-Brani Master Plan, marking a significant step in Sentosa Development Corporation’s evolution as a leading global leisure and lifestyle destination. Together with our tourism partners, we continuously bring more innovative and immersive offerings to enhance our vibrant tourism landscape.

Fans were treated to a weekend of sporting extravaganza with a thrilling time of putting excellence ⛳ and nail-biting scrums 🏈 LIV Golf Singapore welcomed some of the best players in the world to the Serapong Golf Course, while the top 12 men's and top 12 women's rugby teams took to the National Stadium for the HSBC SVNS Singapore 2024. Singapore will continue to be the strategic location for world-class marquee sporting events and we look forward to bringing more of such events to our sunny shores. Let's keep the adrenaline pumping and the victories rolling in! 🥇 #PassionMadePossible

🌟 Get ready to embark on an extraordinary journey through Singapore's tourism sector in 2024! With a dazzling array of new experiences and innovative tourism developments, we're set to welcome between 15 to 16.5 million international visitors this year. ✨ ✈️ Today at the annual Tourism Industry Conference (TIC), Minister for Sustainability and the Environment and Minister-in-charge of Trade Relations, Grace Fu and STB Chief Executive Melissa Ow unveiled our roadmap on propelling Singapore’s tourism sector forward through innovation and a pipeline of exciting plans: 🏗️ Launching of new tourism infrastructure in the next few years, such as the Mandai Rainforest Resort in 2025, expansion plans of both Integrated Resorts, the world’s first regional Porsche Experience Centre in 2027, and the development of a world-class wellness attraction along Singapore’s southern coast 🤝 Partnering market leaders including Marina Bay Sands and UOB to amplify destination and brand awareness of the Marina Bay precinct, and Sentosa Development Corporation, DBS Bank and Resorts World Sentosa to cement Sentosa precinct as Asia’s premier island resort getaway and leading lifestyle destination 🔧 Building industry capabilities through initiatives like enhancing the Tourism Sustainability Programme to provide more targeted support and a three-year partnership with NTUC LearningHub (NTUC LHUB) to co-develop and offer courses in key emerging areas such as sustainability and technology 📝 Introducing Tourism 2040 – our visionary strategy to unlock new opportunities and drive quality tourism growth for Singapore. The conference was fueled with inspiring discussions by our industry partners on the latest trends that are influencing the tourism landscape. From sustainable tourism initiatives to cutting-edge technologies, let’s unite in innovation and collaboration to shape the future of Singapore's tourism sector. #PassionMadePossible

We are thrilled to announce that STB is deepening Singapore’s commitment to global wellness through our renewed partnership with the Global Wellness Institute (GWI). Singapore proudly stands as the first country partner in GWI's "Geography of Wellness" platform, demonstrating our ambitions as a leading urban wellness destination. GWI, a leading research organisation, provides data, valuable insights and trends for wellness industry players to make informed decisions, drive innovations and curate unique experiences. Leveraging GWI's expertise, Singapore can fuel growth and sustainability within its wellness tourism space sector. As a nation committed to fostering holistic well-being, this partnership reaffirms our dedication to promoting wellness on a global scale. Together with GWI, we’re poised to explore new frontiers in wellness research and innovation 💪 Learn more about Singapore's wellness offerings and download the Singapore Wellness Economy Report at https://lnkd.in/evmenATZ #PassionMadePossible

Discover a world of wellness, with a ✨ glow ✨ Wellness Festival Singapore returns from 21 June - 21 July, in collaboration with Glow Festival to present Glow Festival by Prudential as our anchor event. This year's month-long festival features over 120 wellness experiences across the city from surfing, sound baths with panoramic views to Bollywood zumba workouts. Together with more than 75 partners across the wellness, lifestyle and hospitality industries, we're excited to showcase Singapore as an urban wellness haven and welcome visitors from around the world to recharge in our City in Nature. Find out more at wellnessfest.sg #PassionMadePossible #WFS2024 

🚀All eyes on Singapore🚀 This October, Singapore debuts as host of the 20th Forum of Young Global Leaders by the World Economic Forum (WEF). The milestone event sees the gathering of the world’s next-generation leaders to drive progress on the world’s most pressing issues. With approximately 1,400 members from 120 countries, the summit is expected to welcome over 600 global corporate leaders, including former heads of state. Stay tuned as we gear up to welcome influential young leaders to our vibrant city-state. #PassionMadePossible

Navigate Singapore's exciting attractions at the touch of a button 🤳 The Singapore Visitor Centre (SVC) Lite, a tablet application designed to assist and encourage delegates to explore Singapore during their downtime, was piloted at a convention for the first time at the Singapore Maritime Week 2024, held from 15 to 19 Apr. Created by STB to enhance visitor experiences by providing round the clock information service, SVC Lite can be deployed at districts or events for visitors to discover must-visit attractions, food recommendations and hidden gems around the island. The app has won multiple awards for its digital design, including the prestigious SG Mark 2023 and the Good Design Award (G Mark) 2023. Event organisers can take advantage of the SVC Lite tablet app for your next event to help delegates plan extraordinary experiences in Singapore. #PassionMadePossible

Welcome to the Singapore Pavilion — The Dream Sphere: Where Dreams take Shape! Making its debut at Expo 2025 Osaka, Kansai, Japan, from 13 Apr to 13 Oct 2025, the pavilion aims to captivate and inspire visitors to discover the infinite possibilities of dreams. Featuring interactive multimedia and art installations by Singaporean artists, the showcase highlights the tenacious, innovative, and imaginative spirit that can transform aspirations into reality. As 2026 marks the 60th anniversary of diplomatic relations between the two nations, Singapore is delighted to be a part of Expo 2025 Osaka and to showcase itself as a compelling travel destination not only renowned for its food, culture and arts but also its innovation, sustainability initiatives, and resilience. #PassionMadePossible

Ready 🏊♂️ get set 🚴♀️ go 🏃♂️! This April, the world’s best triathletes return to Singapore to swim, pedal and sprint their way to victory at the Singapore T100. Happening on 13-14 April, the Singapore T100 is the second stop on the new T100 Triathlon World Tour and the only stop in Asia Pacific. This exciting event will see triathletes tackling the streets and waters of Marina Bay, highlighting Singapore's position as a premier destination for unforgettable sporting events. Find out more at https://lnkd.in/g4QhVDR5 #PassionMadePossible