Dear Travel Industry Colleagues,
 
On behalf of Visit California, I am grateful for your continued support of our state’s tourism industry. We hope you are inspired by the Golden State’s extraordinary experiences available to your valued clients.
 
With its awe-inspiring beaches, mountains, deserts, redwood forests, charming towns and urban wonders, California truly is the ultimate playground for visitors from around the globe. Our larger-than-life attractions, world-class accommodations and vibrant dining and shopping scenes welcome visitors to explore and try new things.
 
To help you explore and share this rich diversity, Visit California regularly updates the free California STAR platform — star.visitcalifornia.com — a travel adviser training center and content hub filled with inspiration to create a dream vacation for every client.
 
We look forward to welcoming your clients to California.